516-667-3746
Check your rankings 24 x 7 in your SEO client FREE SEO SCAN

service-detail-1Analytics & Tracking The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon. You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? But, reporting solely on keywords devalues the marketer’s role and doesn’t paint the full picture of why SEO is important to the organization. Going beyond keyword rankings allows marketing teams to showcase what really matters: how organic search brings revenue and profit to the business. Thankfully, one of the best tools for measuring SEO is freely available, and probably already installed on your website – Google Analytics!

Analytics And Tracking Process

Web Analytics

1. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.[1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Page Tagging

2. Concerns about the accuracy of log file analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or 'Web bugs'.

Click Analytics

3. Clickpath Analysis with referring pages on the left and arrows and rectangles differing in thickness and expanse to symbolize movement quantity. Click analytics is a special type of web analytics that gives special attention to clicks. Commonly, click analytics focuses on on-site analytics. An editor of a website uses click analytics to determine the performance of his or her particular site, with regards to where the users of the site are clicking.

Customer Life-Cycle Analytics

4. Customer lifecycle analytics is a visitor-centric approach to measuring that falls under the umbrella of lifecycle marketing.[citation needed] Page views, clicks and other events (such as API calls, access to third-party services, etc.) are all tied to an individual visitor instead of being stored as separate data points. Customer lifecycle analytics attempts to connect all the data points into a marketing funnel that can offer insights into visitor behaviour and website optimization.

Call to action image

For more information on our web BMScompany, call us at (+1) 516-667-3746 or via email at businessmarketingseos@gmail.com

Call Now
Directions