Off page Optimization or off-page SEO, has become the dominant force in organic search engine optimization. That is, it’s proven that off-page contributors, such as backlinks and social signals, have more weight in determining keyword rankings than on-page factors.For this reason, off-page optimization is an integral aspect to the SEO process and attaining a top search engine placement. The primary practice behind off-page optimization is link building. This involves manually creating or earning backlinks that point to your optimized pages. This off-page credibility is what search engines look for while determining keyword rankings..
Building links in various forms, such as image links, blogroll links, and contextual links
Off Page Optimization Process
1. A Web 2.0 website may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to the first generation of Web 1.0-era websites where people were limited to the passive viewing of content. Examples of Web 2.0 features include social networking sites and social media sites (e.g., Facebook), blogs, wikis, folksonomies ("tagging" keywords on websites and links), video sharing sites (e.g., YouTube), hosted services, Web applications ("apps"), collaborative consumption platforms, and mashup applications.
2. Creating your business profile on yellow pages is also very beneficial in ranking your website. It is one of the best factors of Off-page optimization.
Submit your business on Google My Business
3. Submitting your business on Google My Business is extremely helpful in ranking your website. Without this, your website can’t be rank in a proper way.
Submit your business on Bing place
4. Submitting your business on Bing place is very easier and fast method to rank your website. With this easier method, your website can be listed top of the bing.